5 Ways Your E-commerce Emails Are Sinking Your Business (and How to Fix It)
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Hey there, email boss! 👋🏾
We need to talk about your inbox.
You sit down, write an email, hit send, and… crickets.
It's frustrating!!! 😫😓 Especially when you know email is supposed to be your biggest revenue driver, but as of now, it feels more like a time suck.
The truth is... your emails aren't the problem—the strategy is. 🤷🏾
Most e-commerce owners make the same critical mistakes. But once you fix them, you'll see a massive boost in opens, clicks, and sales.
Here are the top five email mistakes you're probably making and how to fix them today ⬇️
👉🏾 Mistake #1: The Boring Welcome Series
First impressions are everything, and your welcome series is your customer's first date with your brand. A single, bland "Thanks for subscribing!" email is a massive missed opportunity. It's like showing up to a date and just saying, "Hi."
The Fix: Your welcome series should be a full-blown introduction. It's where you introduce your brand story, build excitement, and give them a reason to click and buy. Don't be afraid to show some personality!
👉🏾 Mistake #2: Ignoring Abandoned Checkout
Imagine a customer walks into your store, picks out a few items, goes to checkout, and then just… walks away, leaving their basket at the register. That's what an abandoned checkout is, and if you're not following up (with the contact information they gave you), you're leaving cash on the table.
The Fix: You need a high-impact, multi-email abandoned checkout sequence. A single email just won't cut it. A smart sequence should remind them of what they left behind, overcome objections, and maybe even offer a little incentive to get them back.
👉🏾Mistake #3: Only Sending Sales Pitches
If all your emails ever say is "Buy now! Sale! Buy now!" your audience is going to get bored and hit the spam button. Your inbox is a place for connection, not just transactions.
The Fix: Mix it up! Send emails that provide value beyond a discount. Share behind-the-scenes content, customer stories, or fun facts about your product. The more you connect with your audience, the more they'll trust you—and the more they’ll be willing to buy.
✨Ready for Your Email Income Injector? ✨
These three fixes are just the tip of the iceberg. Fixing them can change your business overnight, but what if you had the exact recipe to get every one of your core email flows converting like crazy?
That's why I created the Ignored to Income Injector—a free, no-nonsense guide with the 5 email flows that actually convert. It's packed with proven strategies and copy ideas you can steal and use today.
And don't worry, it’s not just theory. It's the same kind of actionable advice that gets real results for e-commerce brands.